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Devils Unveil First-Ever Jersey Sponsor



New Jersey Devils

NEWARK — On Thursday, the New Jersey Devils revealed their first-ever jersey sponsor to be worn at home games only.

Much like their sponsor at the New Jersey practice arena attached to the prudential center, RWJBarnabas Health is the home patch partner on the Devils’ red home jersey.

According to the press release, “As part of the agreement, the Devils and RWJBarnabas Health have developed a comprehensive, over-arching youth hockey program to engage with children across New Jersey. Touching more than 40 hockey rinks throughout the state as part of the New Jersey Devils Rink Partners program, this multi-platform initiative is designed to grow the sport of hockey via accessibility, training, on/off-ice skills, and the promotion of health and wellness.

The Devils and RWJBarnabas Health share a commitment to support children from the first day they step onto the ice, all the way through their high school years, and beyond. RWJBarnabas Health has created an educational blueprint that will teach children and their families the importance of leading active, nutritious lifestyles and important injury prevention techniques, all with the goal of encouraging healthy habits at a young age. This is combined with the Devils support of coaching, mental health, and athlete care seminars, providing participants with access to NHL-level guidance and education.

‘The opportunity to strengthen RWJBarnabas Health’s 30-year partnership with the New Jersey Devils reinforces our shared commitment to improve community health,” said Mark E. Manigan, President and Chief Executive Officer, RWJBarnabas Health.  “While this multi-faceted affiliation serves to provide world-class clinical care to professional athletes, equally important, our combined resources will continue to elevate and advance critical community-based health care programs and services across the state.'”

Jersey partnerships were approved by the NHL at the beginning of the 2022-23 season in which 17 teams had deals in place. New Jersey is the latest to join the jersey patch sponsorships.

New Jersey defenseman Dougie Hamilton will also partner with RWJBarnabas Health to launch “Dougie’s Buddies.” The program is “a community program where multiple times a month throughout the season, Dougie will host a guest and their family at a Devils home game. The guests will be determined by Devils’ Grassroots and Community Initiative groups, while incorporating RWJBarnabas Health patients. The experience includes tickets to a Devils’ home game, food and beverage, Devils merchandise and a postgame meet and greet with Dougie.”

“Connecting with our youth is a passion of mine, and it is an honor to partner with RWJBarnabas Health to launch this community program and create a meaningful experience for children and their families,” said Devils’ defenseman Dougie Hamilton. “Having made New Jersey my home and seeing how important the Devils are to the community, I wanted to offer this unique opportunity and bring smiles to their faces during what may be a difficult time.”

The RWJBarnabas Health patch will debut on Thursday night vs. the New York Rangers.

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